Aksaray University
DEPARTMENT OF PUBLIC RELATIONS AND ADVERTISING

Our department began its educational activities in the 2018-2019 academic year. Our department has 2 professors, 4 associate professors, and 2 research assistants. Our department offers the following fields of study: Public Relations, Advertising and Promotion, Interpersonal Communication, and Research Methods. At the graduate level, the Public Relations and Promotion Department offers a thesis-based master's degree, while the Communication Sciences Department offers a thesis-based master's degree and a doctoral program in Communication Sciences. Communication continues to exist as a dynamic sector that is constantly increasing its effectiveness on societies. In this sense, public relations and advertising are among the most effective sectors in the field. The rapid development of new communication technologies and the need for public relations and advertising practices to utilize these tools highlight the need for qualified personnel. Accordingly, the objective of the Public Relations and Advertising Department is to train qualified personnel who have acquired fundamental knowledge and skills related to processes ranging from the development of corporate communication strategies to campaign design and implementation, and to conduct research in this field to fill a significant gap both locally and nationally. More specifically, it aims to train individuals who are knowledgeable about theoretical approaches and practices in the field of public relations and advertising, who can follow professional, scientific, and technological developments in the field and translate them into practice, who are specialized in different areas such as corporate communication, brand management, media planning, and digital advertising, creative, inquisitive, aware of their professional and ethical responsibilities, and equipped with the critical perspective required by university education.